Here's what Google's algorithms trigger to rewrite meta description tags. "The other is that you need to trust the meta description of the page ghost mannequin effect service to make it look reasonable. This is especially true if you have a lot of keywords collected in your meta description. That way, that's what our system might look at, but it doesn't seem to be very useful to users. So they try to rewrite something else. " Mueller says one of the reasons the meta description has been rewritten is because it focuses on keywords rather than page content. But more importantly, he said that the meta description was rewritten as "it doesn't seem to be very useful to the user." Reason 2: Content-query matching can trigger meta-description rewriting In the context of the publisher above, that "less useful" part ghost mannequin effect service is related to the search query.
The publisher said, "The brand ghost mannequin effect service query with the UK qualifier has been rewritten." That "UK" search query qualifier may be causing Google to rewrite the meta description. If the web page itself does not specifically send UK-related content signals, Google may choose to change the meta description. Adding qualifiers to search queries can allow Google to rewrite meta descriptions (and title tags as well). This is especially true if keyword modifiers (such as the UK and home page) are not present in the described content of the page. Related: 6 mistakes to avoid when writing meta descriptions Example of query and content matching ghost mannequin effect service that causes meta description rewriting The query compares the search query " Walmart " to the " Walmart homepage " and shows that the search query "Walmart homepage" has a rewrite meta description as follows:
Google rewrite meta description example ghost mannequin effect service Here is a screenshot of an example of Google rewriting a meta description. This is a comparison of two search queries, where one query rewrites the meta description tag. Google is trying to display a meta description related to the term Walmart home page. However, the word "home page" does not exist on Wal-Mart's home page. advertisement Continue reading below However, these words are present in the yellow star icon with this alt tag. "Iconfors park". Hover over the Walmart and "spark icon" logos and the word "Walmart Homepage" will appear in the alt tag tooltip. This means that ghost mannequin effect service Google's algorithm is trying to create a meta description related to the search query "