Scope of their activity, these companies have the ability to offer certain financial services that we will see below. We must take into account that these technological giants already have a high control over the social life of consumers, where now in their diversification activity, the control of finances is added. These companies focus not only on their main activity, but also on others with a financial nature as part of their fintech extension , which are responsible for satisfying that latent financial need in the new generations of consumers.
At a global level, we can determine that the five big tech, also known by its acronym "gafam" are: google manzana facebook. Amazon. Microsoft. These companies concentrate economic power at the stock market and activity level, concentrating 20% of the e commerce photo editing wall street index , which despite the existence of covid-19 is not being affected, increasing their own influence and results. Inesem business school master in corporate financial management more information in general, these great profits derive from the automation and innovation of the market, where, for example, software companies come to represent percentages close to 10% within the s&p 500 index. Characteristic some of the characteristics that the five big tech present are: they are conceived as companies with high technological power, which play a fundamental role in the digital economy and offer financial services.
Their activity is based on the application of big data, so that they can have greater knowledge about consumers and clients when they make purchases. They are companies that have access to low-cost capital, similar to small and medium-sized companies. Depending on their activity, they are companies that may have different activities, focused on emerging economies or more advanced economies. Diversification in general terms, the evolution'' of the five big tech companies and their monopoly