Hema Xiansheng is a new retail format that Alibaba has completely reconstructed for offline supermarkets. It officially opened on July 14, 2017, and mainly uses high-frequency consumption of fresh food and catering to target consumers. It breaks the traditional retail sales model, focuses on the scene and experience, and implements a new product combination of "retail + takeaway + dine-in + processing services". The author has pushed this PRD backwards based on the latest Hema Xiansheng APP products. If there are still omissions in the article, I welcome everyone to criticize and correct them, and to exchange and learn together. Article structure An overview of the documentation Version revision history PRD output environment Product positioning
and target audience 2. Product structure diagram Product function structure diagram Product Information Structure Chart 3. Global Description Functional permissions keyboard description In-page interaction page exception page switch Fourth, the page logic User operation main flow chart Main logic for user ordering goods 5. Detailed function description of the phone number list page start page login/register page front page Product search results page product detail page Classification Shopping cart and order checkout page 6. Summary An overview of the documentation 1.1 Version revision record 1.2 PRD output environment 1.3 Product positioning and target user groups Hema Xiansheng is a new retail format that Alibaba has completely reconstructed for offline supermarkets.
It officially opened on July 14, 2017, and mainly uses high-frequency consumption of fresh food and catering to target consumers. It breaks the traditional retail sales model, focuses on the scene and experience, and implements a new product combination of "retail + takeaway + dine-in + processing services". The pursuit is not only to provide customers with simple products, but to provide a lifestyle business philosophy. Consumers can go to the store to buy or place an order on the Hema APP. One of the biggest features of Hema is fast delivery: within 3 kilometers of the store, it will be delivered to your door in 30 minutes. Currently, only Alipay and cash are supported, and any other payment methods such as bank cards are not accepted.